About us

We have been shoemakers for more than 70 years. Our origins go back to Elche, a wonderful town in Alicante with an infinite shoemaking tradition, from where our grandparents emigrated to Valencia to set up their first store. Since we can remember, we have been surrounded by piles of shoe boxes, labels, shoehorns, creams, lasts, etc...

In our origins, the traditional espadrilles and comfortable shoes filled our windows, reaching a demanding local public that always held the relationship and fidelity with our family in high esteem, experiencing wonderful years of growth and support from the society of the time.

In 1985, the second generation took the reins of the business, facing innumerable changes and adapting to the market, with a single objective: to continue being the best quality/fashion/price option in the city. With a team of people committed and aligned with these objectives, the company grew for many years, flirting with an evolution towards fashionable and trending footwear and accessories. In 2009, the generational change took place again, giving entry to the third generation.
This change of generation brought with it a transformation towards a new, more connected reality, with adaptations to new consumer trends and the connection with the digital world. The evolution towards trendy and trendy footwear and accessories was consolidated, presenting collections based on wardrobe funds and a very wide range of shoe and bag models with the latest trends, renewing and introducing new references every week. The offer of party footwear was also consolidated, focused on events: nights, weddings, baptisms, communions, etc...
These transformations and evolutions of the company have been achieved thanks to the effort of the entire human team behind it, both in stores, warehouses, offices, transportation... with an attitude and spirit of improvement and enthusiasm that never falters, and This has led us to position ourselves, overcome difficult situations and continue to be a family business, but with a highly qualified profile recognized by our clients and collaborators.